How Greenwashing Can Affect Consumers and The Environment

Sustainable products have been increasing in popularity in these recent years. Many people are starting to realize that the world is very contaminated and if we don't do anything about it, we will have to face the consequences. Due to this, many consumers are shopping to be sustainable, even if the price is higher. Many companies are also taking advantage of this trend in some very negative manners.

What is Greenwashing?

Greenwashing is when companies make false claims that their products are environmentally friendly only for the benefit of selling more and going along with the sustainability trend. These companies promote their product as eco friendly but in reality are making very little to no effort. The absolute best way to avoid greenwashed products is to DO YOUR RESEARCH!!! Without doing so, you are asking to be tricked by big companies. Many of the claims they make also do not really make any sense and by thinking through those claims thoroughly, you can avoid being greenwashed. Also, pay attention for any evidence they have supporting their claims. If there is no real data or science behind it, it is most likely a greenwashing product.

The Golden Rule:

The golden rule of sustainability and promotions is to tell the truth. Being transparent will be your best friend in the short term but especially in the long term. When companies are caught lying about their products, they take a huge hit to their credibility and reliability and who wants that??

Example of a Sustainable Promotion:

SKOY is an environmentally friendly cleaning cloth that can be reused many times. This is a very high quality cleaning cloth that is 100% biodegradable. One of these cloths can replace up to 15 paper towel rolls, which is very impressive. It is also made of 70% wood and 30% cotton. This product has very good reviews all around. It will last a long time, it is durable and it is also very easy to clean. These are all sold in packs of 4 so they will equal to 60 rolls of paper towels in one pack.