Marketing and Sustainability

Final Footprint Evaluation   Ecological Footprint: Before: After: When evaluating the ecological footprint, it is clear that I have improved my footprint drastically. I have actively been trying to decrease my ecological footprint by driving much less and carpooling almost everywhere I go. I want to keep this going because it is clearly working. I definitely reached my goals for this footprint and will definitely keep working on them. Carbon Footprint: Before: After: When evaluating my carbon footprint, I have also greatly reduced my carbon usage. Although it was not nearly as much as the ecological footprint, I am still glad I was able to reduce it even slightly. I did reach my goal of reducing my footprint, however, I want to still reduce it even further. By carpooling much more and driving less, this will really help me do that. I also want to get a more environmentally friendly car. Whether it is hybrid or fully electric, it will still be a better option that using my 2013 Nissan A

The Future of Sustainable Marketing Strategies This quarter, I have had the opportunity to take a marketing sustainability class. I have learned many methods to ensure products or services being offered are sustainable or at the very least environmentally friendly. Of course, the goal is to not cause any further harm to the environment as there are clear indicators for negative impacts on the world. Due to this, I believe that businesses will keep moving in the direction of sustainability.  Businesses will strive to make sustainability one of their main objectives while still making profits. Today, much more companies are actually trying to incorporate marketing strategies that will ensure that products are sustainable and not greenwashing the consumers. One of the most valuable methods that I have learned this quarter is the concept of reverse supply chain. This is one of the best strategies I have learned because this strategy ensures that products are being used to their full capaci

How Can Companies Increase Sustainability in Their Supply Chains? Running a company can be very complicated. For companies, the triple bottom line framework is essential, especially when to consider sustainability. The triple bottom line considers profit, people and the planet. Going deeper, they measure the financial, social and environmental performances over time. If the numbers are steadily going up, it is a good sign that sustainability is being achieved. To improve the environmental performance numbers, they can do a number of things. One of the most important and effective methods is to increase the sustainability in their supply chain. According to Forrester's Research , there is for elements to focus on in oder to make these goals achievable.  The first one is procurement . This means that companies should look at their sustainability efforts even deeper. Usually, companies tend to only look at and reduce their water and energy use. Those are both very important, however,