Marketing and Sustainability

 Current Events in Sustainable Marketing: Consumer Behavior      In my marketing sustainability class we have the opportunity to explore some current events going on in the sustainable marketing side of the world. This week, we will be taking a time into Consumer Behavior and the relationship it has with sustainable marketing. In specific, we will look at an article that describes the relationship between consumer behavior and music.   Highlights: Tempo of a song has an effect on consumers to purchase eco friendly products Scale of a song has an effect o n consumers to purchase eco friendly products Tempo of an advertisement directly affects consumers' likeliness to practice their good  intentions Scale  of an advertisement directly affects consumers' likeliness to practice their good intentions     The article talks about the journey a consumer goes through when listening to certain types of music. Particularly, they talk...

 How Healthy is My Hair Product? I honestly love doing my hair. Making sure I get a product that gets the right texture, shine and hold is essential for me when picking what hair product I use. Right now, I use American Crew Foaming Cream because it smells nice, has medium shine and medium hold. I have heard of the American Crew brand for many years and have used their products before, however, I never looked at the ingredients used to make this product or if it was safe to use. When I decided to take a look, I found it interesting that they do not have the ingredients listed anywhere on the actual product packaging. After doing some basic research, it was still easy to find exactly what is in it. I found out that it is a water-based product, it has lanolin wax, sucrose, PVP polymer and glycerin as their main ingredients. Even though I do not know what most of this means, I want to take a dive into a specific ingredient used to make this product, sucrose.  What is Sucrose? Wh...

Learning about your footprints on the world can be very surprising and intimidating. I did not realize how much of an impact I have on Earth until I analyzed my results from the footprint calculators. This quarter, at Western Washington University, I am taking a marketing sustainability course that allows me to explore more ways to be sustainable. These footprint calculations can really put things in perspective. Not only that, they even give recommendations to reduce your footprint in any way!  Ecological Footprint: When looking at my results they say that my overshoot day would be March 2nd, which means that I would have used all of the resources provided by the Earth and they would not be able to be renewed until the next year. My results show that if everyone lived the same lifestyle that I did, we would need almost 6 Earths. This is higher than the average in the US. Carbon Footprint: When using the carbon footprint calculator and analyzing my results, it says that I use 32 to...